Turning a five-person startup into a scalable digital business—using product strategy, UX, SEO, and content to build a growth engine that could scale.

Helping transform a rapidly growing supply chain software company through brand strategy, product design, and creative leadership—culminating in a successful acquisition by Coupa.

Helping shape the brand and customer experience that contributed to a $1.5B acquisition—and earning a seat at the table when Coupa acquired LLamasoft.

Leading a website redesign that brought clarity to a complex technology business—connecting brand, UX, content, and product storytelling into a more cohesive digital experience.

Building an independent creative practice that brings strategy, design, technology, and storytelling together.